Puff Daddy aka Puffy, aka Diddy, aka P. Diddy, aka Brother Love, aka Love goes by many names (as you can probably tell by now). He is an American rapper, singer, songwriter, actor, and record producer. But most importantly, he is an entrepreneur. A successful one in his own right.
So one might think to himself, ‘how does one go from the streets of Harlem, New York to being one of the most prominent names of this generation?’
Let us start with a brief history on the number of business endeavors this man has achieved as of today.
In 1998 Sean Combs (Diddy) started a clothing line, Sean John. In 2000 Sean John was nominated for Menswear Designer of the Year at the Council of Fashion Designers of America (CFDA). In 2004, Sean John won the award. This lead the company to a blessing. One that is worth $100 million. A blessing bestowed by billionaire Ronald Burkle.
Although the company had suffered numerous setbacks over the years, Combs managed to quash every single one of them. Disallowing these regrettable occurrences from preventing Sean John to grow. And he was successful.
In 2016, Sean John introduced the brand’s GIRLS collection.
Apart from his clothing line, Combs had previously owned two restaurants called Justin’s. And then there is his vodka brand, Ciroc. Moreover, Combs’ latest venture includes a collaboration with both Mark Wahlberg and businessman Ronald Burkle, having purchased a majority holding in Aquahydrate.
All those ventures fall under his umbrella company, Combs Enterprises.
So how does he do it?
1. Say your name.
Exploit every opportunity to promote your product. Think, ‘what would Diddy do?’
2. Make the circle bigger
Have a network of people spread the word. Friends or family. Have them promote you, your brand and your business.
3. Stay on the beat
You don’t want to seem like you’re all over the place, but rather that you “happened” to be in a certain place. Know all about the new developments and contribute to the conversations in a meaningful way that elevates the topic.
4. Know your target
For Diddy it’s those who want the finer things in life. So find out who you are trying to serve and how to serve them.
5. Have fun
Just look like you’re having a great time, because that is all what people want. People are attracted to fun. Positive energy is appealing. So just go out there and have your fun!