top of page
  • Writer's pictureRed House

The Power of Digital Marketing

Guglielmo Marconi (inventor of the radio) received his first radio signal in Italy in 1895. January 13, 1910, was the first public radio broadcast, of a live opera at the MET. Thenceforth marketing had changed, having augmented. And so it begun.

The use of electronic devices as to market a product or service became standard, contrary to how it was. Such a power would not limit you to a local audience, but allow you access to an international one as well.

A marketing strategy of unlimited capacity. Enabling you to interact with your audience, all whilst granting them liberty to choose how they want to receive your content. Could be through a post of some sort. Or perhaps if you’re not a reader, then something more convenient to you, such as a video.

Let’s not forget that it is substantially cheaper than traditional marketing. Bringing forth the opportunity for all firms to compete regardless of the size.

Digital marketing is broken down into 2 segments. Online marketing, and offline marketing.

Online Marketing includes:

● Search Engine Marketing

● Search Engine Optimization

● Content Marketing

● Social Media Marketing

● Affiliate Marketing

● Email Marketing

● Pay-per-click Marketing

Offline Marketing includes:

● Enhanced Offline Marketing

● Radio Marketing

● Television Marketing

● Phone Marketing

There is no denying the magnitude of its importance. Nor that of its power. Having facilitated the process of marketing; attaining many wonders.

7 views0 comments

Recent Posts

See All
bottom of page